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Social Media - Relevance and Suitability for a Financial Institution

Social Media is ubiquitous in society, but how does the cost/benefit analysis look for your institution. Know your target audience, and realize content marketing is more than just posting.

Advertising Hasn't Gone Away.

Its just changed it's colors.



Advertising // What it looks like now

It's all digital now. Even your print ads were created and submitted digitally.

And now even your print ad has a live digital componenet to it via QR codes and other interactive direction.

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How to build a website with Kallyas

by David / Friday, 01 January 2018 / Published in Design, Technology
Post Image

Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications (or just 'web apps') electronic businesses, and social network services.

A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding.

Most recently Web development has come to mean the creation of content management systems or CMS.

These CMS can be made from scratch, proprietary or open source. In broad terms the CMS acts as middleware between the database and the user through the browser. A principle benefit of a CMS is that it allows non-technical people to make changes to their web site without having technical knowledge.

Social Media Q&A

Do you find yourself asking these and other questions?

Q

You have Questions . . .

Do we have a well defined Social Media program?
Who is providing our Social Media content?
Do we offer valuable, entertaining or compelling content?
Who is our target demographic? Are we hitting it? Are there any measurable results?

A

We have Answers

We provide and deliver social media content pre-approved by you. We manage your social media accounts, and post and update on a scheduled basis. We provide that schedule in advance in the form of a calender, showing you in advance the upcoming content and trigger dates. Your messages can take the form of copy, animations, video or a combination of all three. We can also act as your first response information provider, following a pre-determined format in the event of system outages, law enforcement activity or other unexpected and unplanned issues.

A9

And when you're ready, We have Advanced Answers.

Use your social media platform to shape local perspectives regarding a variety of local community topics. Become the thought leader within the banking industry with cutting edge technological insights from your own technology implementation, or provide thoughtful insight on current economic and fiscal conditions. We socialize our posts through the major demographic groups, utilizing broader content marketing to reach segmented marketing groups.

SOCIAL MEDIA / What Goes Into It

Content, Content, Content

Thoughtful and relevant messaging with crisp, clear copy and supportive visuals is the best recipie for social media.

  • Vary messaging by platform
  • Establish your banks voice
  • Extend your banks brand
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Graphic Design

is the process of visual communication and problem-solving using one or more of typography, photography and illustration.

  • Logo design
  • Flyers & Brochures
  • Business Cards
  • Stationery Design
  • Powerpoint presentation
  • Print Ads / Magazine
  • Banners

Social Media Metrics

Linked In is not Instagram. You must differentiate your messaging. Set your segment messaging, post it, then measure over time.

  • SEO
  • Search engine marketing
  • Internet advertising
  • Web analysis
  • Blog marketing
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